Right now, there are over 4 billion active social media accounts. Facebook is leading the way with a staggering 2.8 billion accounts. That’s a lot of potential eyes on your brand. Clearly, social media is a crucial marketing channel for achieving brand recognition and growth. Moreover, 71% of consumers are influenced by opinions on social media. So, how can you capture and maintain attention to your brand? One way is to always use high-quality images. Let’s see why.
What are High-Quality Images?
First, consider low-quality images. Low-quality images are blurry, pixelated or messy. Perhaps the composition is lacking, or maybe just too busy. Basically, these types of images are unpleasant to look at and are confusing. Moreover, they certainly won’t hold the viewer’s attention.
On the other hand, a high-quality image will be crystal clear, vibrant, and convey a focused message. The best pictures also provoke an emotional response. Ultimately, good photos will portray success, confidence and associate your brand or campaign with positive gain for the consumer. Remember, in the fast-paced social media world of endless scrolling, a great image may be all it takes to gain a like or even a click-through.
High-Quality Images Improve Your Brand
No matter what your product or service is, good imagery will make your brand more professional. You’ll be up against the big boys, so don’t underestimate their importance. Furthermore, you need to show that you care about your business and brand. Indeed, if you care about your business, then you’ll care about your customers too. In short, a professional image will make you more appealing to your target consumers.
Great Images are an Important Part of the Picture
Beyond brand improvement and eliciting more attention, high-quality images form just part of your online strategy. So, combine this with compelling content, an outstanding website and an innovative marketing plan, and you’re well on your way to achieving a vibrant and prolific online presence.