Why Invest in Stock Photography for Marketing

Why Invest in Stock Photography for Marketing?

Anyone can take a picture. Moreover, we’re all walking around with a good camera too. In fact, the younger generation seem to document everything with their phone cameras. ‘It’s on Insta, or it didn’t happen’ appears to be the decree. However, whereas everyone can take a photo, not every photo…
Landscape Photography - An Expressive Art

Landscape Photography: An Expressive Art

Coffs Harbour is a landscape photography paradise. This is because Coffs offers an incredibly diverse range of landscapes in a relatively small area. First, we have beautiful beaches interspersed with dramatic headlands—next, lush pockets of rainforest, rambling creeks and crystal-clear swimming holes. Then, moving west, we see fertile pastureland. Lastly,…
Stock Photos - What Works and What Doesn’t

Stock Photos: What Works and What Doesn’t

Stock photos provide a way to add images to your website or blog without producing them yourself. A quick search around the net will yield plenty of royalty-free images. If these don’t float your boat, then just buy a professionally produced image. Awesome right? Well, no. Not according to recent…
Personalised Photo Gifts to Show Your Family You Care

Personalised Photo Gifts to Show Your Family You Care

It can be challenging to find that perfect gift for loved ones. But for close family and friends, the most appreciated gifts are often of a personal nature. In other words, gifts that show you’ve taken a little time and care to prepare are usually better than a ‘thing’. Even…
Why Use High-Quality Images on Social Media

Why Use High-Quality Images on Social Media?

Right now, there are over 4 billion active social media accounts. Facebook is leading the way with a staggering 2.8 billion accounts. That’s a lot of potential eyes on your brand. Clearly, social media is a crucial marketing channel for achieving brand recognition and growth. Moreover, 71% of consumers are…
FAQ - Using Royalty Free Images

FAQ: Using Royalty Free Images

Stock photography agencies sell images using a ‘Royalty Free’ license. This license type gives the buyer the right to use the image several ways, for a single, one-off fee. Essentially, this means you pay for the license only once. Plus, you can use it forever within the accepted ways. There…
The Quick Guide to Using Photos for Marketing

The Quick Guide to Using Photos for Marketing

Successful marketing is more than just getting a message across to your customers. You need to get them emotionally involved, show them something memorable and create a desire. Sure, well-written content can go a long way towards that goal, but it might not get across the line independently. So, to…
What are Hi-Res Images

What is Hi-Res?

Hi-res is the abbreviated form of high resolution. It’s the opposite of lo-res or low resolution. As such, resolution generally refers to image quality. Hi-res images are usually better, more useful and desirable. So, what’s the difference? Also, if hi-res images are better, then why not use them in every…
What are Stock Images - One of the Best Image Resources Explained

What are Stock Images and How Can I Benefit?

There’s no doubt that most of us are taking better quality pictures than ever before. And not surprisingly given that we’re carrying with us camera technology only dreamt of 10 years ago. In fact, even the humblest smartphone enables ordinary users to snap hi-res images at around 10 megapixels. Moreover,…
4 Reasons Your Website Should Include Real Local Photos

4 Reasons Your Website Should Include Real Local Photos

The average internet user is getting smarter and perhaps more judgemental about company websites. They can smell a fake a mile away. So, when they land on a site and are presented with a huge fake photo of strangers with toothy grins looking at them, it’s a turn-off. Recent studies…
Pro Tips for Choosing Printed Artwork for Your Home

Pro Tips for Choosing Printed Artwork for Your Home

Displaying artwork is a way of showing the personality of the homeowners and the ‘feel’ they want for the space. Furthermore, it’s also a great way to tie in décor and style, and to change the look of a room simply by changing the artwork. Artwork can be subtle or…
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